Will Meta’s Shift To Three Minutes Reel Boost Audience Engagement? Lory Pattanaik Published on February 06 2025 | Last Updated on February 06 2025 With Instagram's three-minute reel, industry experts weigh in on how this will be a socially impactful storytelling ad strategy. So, let's understand with such a shift – what is the future of short-term content? This is certainly a significant move, where Meta has increased the duration of Instagram Reels from 90 seconds to three minutes. The aim is to enhance storytelling and open up more flexibilities for content creators. This shift is certainly a validation from Meta to consumers' content pattern and its strategy to remain competitive in the digital sphere. How has Content Consumption Evolved? With time definitely, the audience perception has changed and content consumption has evolved. Initially, platforms like Instagram and TikTok popularized short-form videos, catering to decreasing attention spans. However, recent tre...